Plataforma de e-commerce por subscrição
Shopify is one of the world's most popular cloud e-commerce platforms, letting businesses launch, run, and scale their own online stores without coding skills, on a subscription (SaaS) model. The Ottawa-based giant serves millions of merchants worldwide, including brands like Tesla and Nestlé.
The main difference between Shopify and marketplaces (such as Etsy) is that Shopify gives you full control and your own branded storefront. However, serious custom features often require paid apps, which can raise monthly costs, and the core code is closed — customization is more limited than with a fully custom or open-source store (e.g. WooCommerce).
Main benefits and features
- All-in-one system
- Manage store design, products, inventory, payments, and shipping from one dashboard — without a separate WordPress + WooCommerce + hosting stack.
- Omnichannel sales
- Sell online plus on social, marketplaces, and in physical stores with Shopify POS.
- Commerce AI (Sidekick)
- Built-in AI features help with day-to-day ops, content, and analytics.
- Large app store
- Thousands of third-party apps (marketing, dropshipping, invoicing, shipping) extend the core — many with their own monthly fees.
- Checkout and hosting
- Your shop runs on Shopify infrastructure (hosting included); a strong, conversion-focused checkout per Shopify's positioning.
Costs and pricing
Indicative based on shopify.com/pricing (USD, 2026). Common promo: short trial, then discounted first months. On top of the subscription, factor in card / transaction fees and any paid apps. Availability (e.g. Shopify Payments) varies by region.
| Plano | Funcionalidades | Preço est. |
|---|---|---|
| Basic | For solopreneurs: online + in-person + AI chat sales, Sidekick, basic reports. Online cards with Shopify Payments typically 2.9% + 30¢. | $39 / month or $29 / month (annual) |
| Grow | Small teams: everything in Basic plus up to 5 staff, lower card fees (~2.7% + 30¢), more shipping discounts. | $105 / month or $79 / month (annual) |
| Advanced | Stronger reports, up to 15 staff, live third-party shipping rates, ~2.5% + 30¢ card fee. | $399 / month or $299 / month (annual) |
| Plus | High volume, B2B, multi-location / checkout customization, priority support. | from ~$2,300 / month |
| Transaction fees | Shopify Payments: online standard card on Basic ~2.9% + 30¢. With external gateways, plus Shopify third-party fee (typically 2% on Basic, lower on higher plans). | Depends on plan and payment method |
| POS Pro (optional) | Advanced in-store features per location. | ~+$89 / month / location |
Pros
- Fast launch without coding, own-brand webshop
- Omnichannel: online, social, marketplaces, in-store POS
- Built-in AI (Sidekick) and a huge app ecosystem
- Hosting, SSL, and checkout in one subscription
Cons / watch-outs
- Subscription + transaction fees + often paid apps = rising fixed cost
- Closed platform: less flexible than WooCommerce / custom build
- Shopify Payments is not available the same way in every country
- Serious customization may need a developer / Plus tier
When is Shopify a good fit?
Worth a look if you:
- Want your own branded store instead of a marketplace (Etsy), quickly and as SaaS.
- Plan omnichannel sales (online + social + retail) from one admin.
- Accept subscription + app + transaction cost structure in exchange for flexibility — and don't necessarily need WooCommerce / your own code.
Os preços são indicativos — as taxas finais aplicam-se no site do fornecedor.