GetResponse
Email marketing and automation
GetResponse is a full-featured online marketing and email automation platform, originally founded in Poland in 1998. Over more than two decades it grew from a simple newsletter tool into an AI-supported, multi-function marketing ecosystem serving hundreds of thousands of businesses and creators worldwide.
The platform offers a limited free tier plus a 14-day trial of premium features. For affiliates and online businesses it is often the core of a "email + landing + automation" stack — pricing depends on list size and plan (Starter / Marketer / Creator).
Key features and capabilities
- Drag-and-drop email editor
- Visual builder for newsletters without coding; 120+ responsive templates.
- SMS and web push
- Direct messaging beyond email; on higher / Enterprise tiers these can tie into automations.
- AI assistant
- Generative AI for email copy, subject lines, campaigns, and landing pages.
- Marketing automation
- Behavior-based workflows: welcome series, autoresponders, abandoned cart (Marketer+).
- AI product recommendations
- Personalized e-commerce recommendations in emails — typically Enterprise / e-commerce scope.
- Landing pages and funnels
- Landing and site builder, pre-built sales funnels, A/B testing for better conversion.
- Integrations and mobile app
- Shopify and CRM connections (e.g. GetResponse Shopify App); Android / iOS app to manage campaigns and lists on the go.
Pricing
Indicative based on getresponse.com/pricing. Price scales with list size (~1,000–100,000 contacts); annual billing typically ~18% off. EUR tiers below are for 1,000 contacts — higher for larger lists. Always check the live site.
| Plan | Features | Est. price |
|---|---|---|
| Free + 14-day trial | Limited free account; premium features available in the first 14 days (no card per vendor). | Free / trial |
| Starter | Unlimited monthly sends, AI content, welcome series, 1 automation workflow, landing pages, signup forms. | ~EUR 16 / month (1k contacts); ~EUR 13 / month annual |
| Marketer | Unlimited automation, segmentation, abandoned cart, sales funnels, web push, e-commerce reports. | ~EUR 54 / month (1k contacts); ~EUR 44 / month annual |
| Creator | Marketer plus courses, paid newsletters, webinars (limits), multi-user (~5 users) — for content monetization. | ~EUR 62 / month (1k contacts); ~EUR 51 / month annual |
| Enterprise | SMS, AI product recommendations, mobile push, dedicated support / custom — after demo. | Custom pricing |
Pros
- Email + automation + landing + funnel on one platform
- AI content generation on paid tiers
- Free / 14-day trial to get started
- Shopify and other e-commerce integrations
- Discount with annual subscription
Watch-outs
- Price rises significantly as the list grows
- Free tier is limited (e.g. badge, landing visitor cap) — serious automation needs Marketer+
- SMS / AI product recommendations typically Enterprise
- Region / currency (EUR vs USD) on the site may vary
Who is GetResponse for?
Worth a look if you:
- Want newsletter, automation, and landing pages in one place, not five separate SaaS tools.
- Run a store (e.g. Shopify) and need abandoned cart and segmented email.
- Also monetize content (course, paid newsletter) with the Creator tier.
Prices are indicative — final fees apply on the provider’s site.